      Get a rope! In , Dan Jardine of Jardine Foods named Austin the hot sauce capital of America, proving our hot sauce bona fides. From there, more and more companies jumped on the salsa production train, sharply increasing consumption in the late Eighties and early Nineties. Salsa became a staple in American food culture — even outselling condiments like ketchup. The preferred salsa-shoveling vehicle — corn tortilla chips — also originated in Latin America. According to Mayan legend, peasants used dried ground native corn kernels to feed their hungry kings.Though the tortilla chip's definitive origin story is a mystery, Rebecca Webb Carranza claims she invented the chips as a way to use broken scraps from tortilla production. At least one national group, the Tortilla Association, recognizes her claim, but tostadas were being distributed to restaurants in southern California as early as the s. Say what you want about the legitimacy of the acclaimed combo, but we think it's delicious and we won't stop scooping more into our mouths.Back to our friend and autocrat, the brain. Plus, after eating salsa, we feel relief after the pain, which means more pleasure. Your tongue hates you, but your tongue hates a lot of good things, like teeth and speaking Russian. Why listen to it now? Only humans like spicy foods. Did you know that? Do you know what kind of grub they fancy?Suppose we could combine them into crazier animals still: suppose we break through the barrier which has kept us from inventing the promised pigdog. Evidence suggests the animal desire for boring-ass grub would be the same, no matter what crossovers we try.The rest of our relations in the animal world want nothing to do with our weird habit. Rozin tried to raise baby rats on spicy foods.Tried to nurse sick rats back to health on spicy foods. Nothing worked. Too sane. Humans have no such hang-ups. Need no restraint. Never stop. Rozin figured it was our extremely sensible psychology which led us to rewrite our cookbooks into pure pain-operas. Some of you out there are doubters and haters of humanity, but consider: would a lesser, lamer, sadder species have designed jagged corn fragments with painful sauce to jab into your mouth?Well, then: maybe you should give your fellow bros and ladybros a break, because CS is what we do for fun. We took a thing we have to do—eating—and made it harder. They are also the base for various snack foods, such as nachos. As a result, the snacking landscape in the United States has changed. Tortilla chips sell at a faster rate than potato chips. In fact, tortillas have outsold hamburger and hot dog buns repeatedly as people find fun uses for them, from wraps to tacos and more.Furthermore, salsa replaced ketchup as a top condiment for nearly a decade. It is now used not only as a dip for chips but also as an ingredient in many dishes, a topping for soups and meats, and more.You probably have a jar in your fridge now! Mexican food expanded the American palate in ways that are here to stay. It provides a unique set of flavors, different from typical American fare, and it all started with the humble, but delicious, tortilla chip.  

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