Mixology Magazin. Mixology Bar Awards. Made in GSA. Mixology Cocktails. Mixology BarGuide. Mixology Taste Forum. Aktuelle Ausgabe Abonnement Newsletter Kontakt. Contact Media Subscription. By Laurence Marot. July Guillotine: the French vodka set to revolutionize the world of spirits Behind Guillotine a name that speaks volumes about the attitude of this brand , stands Paul Berkmann, a former senior executive of the TV channel Canal Plus.
La Grappe de Montpellier: a French vodka with a Mediterranean accent For a vodka in the land of pastis, it was necessary to take risks. Veuve Capet. France-en , French Vodka-en , vodka-en. Credits Foto: itor via Shutterstock. Post a Comment cancel reply.
Erteilung von Einwilligungen, Widerruf bereits erteilter Einwilligungen klicken Sie auf nachfolgenden Button. For some reasons, certain celebrities are investing in the booze industry and the list has been growing. Diddy secured a share in profits, with a veto on which stores were to sell the grape-distilled vodka. Jay-Z plunge into the drinks industry did not come by accident. Drake has mesmerised the hip-hop culture over the years. However, the allure of the spirit industry still attracted the Canadian rapper.
The whiskey was targeted to exploit the bourbon market with an easy to drink proof booze. In , the celebrity couple now divorced purchased the French estate of Chateau Miraval. The land came with a vineyard which inspired the couple to launch Miraval Wines, selling its first 6, bottles in five hours. Tequilas were known for their severe hangovers till George Clooney and ex-bar and nightclub owner Rande Gerber teamed up to Casamigos Tequila.
The brand went on to become one of the highest selling tequila brands in the world. In , the native of Memphis, Tennessee partnered with tequila brand Sauza to launch the Sauza — standing for the area code of his hometown. Of course, if you're making Cognac, it doesn't really matter because they're grapes that you have to include in order to be officially called Cognac.
As far as Diddy's Ciroc vodka goes, using grapes is rather unorthodox, vodka is typically made out of potatoes or grains or something like that. So that was kind of his first philosophy with Ciroc is to center on the sexiness of the grape.
Diddy: One-and-a-half ounces of Ciroc vodka, you can only make it with Ciroc vodka, other vodkas don't work. Greenburg: One thing that gets kind of lost in all of the promotion of Ciroc and such, is that Trebbiano is actually a very cheap grape and not some super-fancy thing. At the end of the day, Jay-Z and Diddy are both excellent, savvy businessmen.
Of course, they're not gonna get the most expensive grape because in order to do well on a product, you have to have a low cost, and you have to have a high price. They've grasped that better than anybody and the success that they've had with Ciroc and D'Usse certainly go to prove that as well. World globe An icon of the world globe, indicating different international options. Get the Insider App.
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